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INTELLIGENCE IN MOTION

Ideas Lab is delivering the best of data analytics and AI capabilities into the hands of anyone seeking intelligence in motion.

WHAT WE DO

The technologies we are developing span human motion analysis.

HUMAN Motion Analysis

Analyzes body position and joint location without sensors

SWING TRACKING TECHNOLOGY

Analyzes bat movement and orientation

PLAYER TRACKING

Tracks player positional data and provides performance metrics

Action Recognition

Identifies different actions from video-clips of real-time events.

OBJECT RECOGNITION

Recognizes diverse objects with text and audio identification

HEAD POSE ESTIMATION

Analyzes head and neck movement and facial gestures

3D MESH
TECHNOLOGY

Provides human topographic data in movement

SENTIMENT ANALYSIS

Identifies range of emotions based on video

WHAT WE DO

The technologies we are developing span human motion analysis.

HUMAN Motion Analysis

Analyzes body position and joint location without sensors

SWING TRACKING TECHNOLOGY

Analyzes bat movement and orientation

PLAYER TRACKING

Tracks player positional data and provides performance metrics

Action Recognition

Identifies different actions from video-clips of real-time events.

OBJECT RECOGNITION

Recognizes diverse objects with text and audio identification

HEAD POSE ESTIMATION

Analyzes head and neck movement and facial gestures

3D MESH
TECHNOLOGY

Provides human topographic data in movement

SENTIMENT ANALYSIS

Identifies range of emotions based on video

HOW WE DO IT

Developing motion capture software with AI technologies.

The technology we are developing can measure both instrument (baseball bat, golf club, tennis rackets, among others) and human limb tracking without the use of sensors. Recent advances in AI and deep learning now enable us to perform motion analysis recognizing both Body + Instrument key points using machine vision only.

%

Accuracy

Images Analyzed

Body Points/ Image

supported industries

Our artificial intelligence models can be used in a wide variety of contexts addressing multiple needs.

Sports & Athletics

Supporting athletes across sport and level of expertise in improving and/or preventing injury by providing measurable, comparable and visualized data.

Fitness

The importance of tracking, measuring, and improving one’s physical self through data has never been more important or more possible. Our technology empowers anyone to exercise with information, to correct form, and to optimize each movement.

Fitness

The importance of tracking, measuring and improving one’s physical self through data has never been more important or more possible. Our technology empowers anyone to exercise with information, to correct form, and to optimize each movement.

Healthcare

Leveraging motion analysis for a wide variety of medical contexts; from measuring recovery physical therapy to improving clinical training programs in surgery, and more!

MEET OUR TEAM

Shaping the future of human performance.

CEO, Founder

Winston Yang

CTO

Phokgoan Chioh

Head of Growth

Jesse Hollander

Chief of Staff

Krithika Subramanian

Lead Product Designer

Jeronimo De Leon

Engineer

Pooja Nagaraj

Engineer

Vinoj John Hosan

Engineer

Likhith Sai Bayireddi

CEO, Founder

Winston Yang

At Ideas Lab, Winston drives the development of key technologies in Ideas Lab’s portfolio. Winston started his passion in computing after asking for an Apple II+ computer as a birthday gift from his mother.  In high school, he was invited to teach Advanced Placement classes, while developing a heuristic AI, self-learning, game playing algorithm that won second place in the NYS science competition.  His desire in AI and cognitive intelligence continued into university where he taught both undergraduate and graduate level courses in numerical computing, algorithms and systems architecture.  He has over 25 years of applied software engineering experience starting his career at Goldman Sachs before continuing into positions at Deloitte and Deutsche Bank. Winston graduated with a Bachelors of Science in Computer Science from Columbia University.

CTO

Phokgoan Chioh

Phokgoan grew up during the golden age of computer games. As a child, Phokgoan started digging into computer software and systems as he had to constantly crack into his father’s password-proofed computer in order to play MS-DOS games. Phokgoan studied electrical engineering in NTU and USC, specialized in signal processing. Phokgoan has over 15 years of applied software engineering experience, and has worked in various software related fields such as multimedia, computer vision, machine learning, AI and IoT at Information Sciences Institute and ThroughTek.

Head of Growth

Jesse Hollander

Jesse co-founded Ideas Lab with a background in private equity, investment banking and entrepreneurship. At Ideas Lab, Jesse works on all aspects of the venture development, identification of commercial pathways for in-house technologies, and driving Ideas Lab’s corporate and academic partner network. Jesse began his career in M&A advisory and continued developing his skillset in investment and corporate development. Prior to Ideas Lab, Jesse founded or co-founded two other companies—the first an M&A advisory practice in Ethiopia and a connected kitchenware focused on the senior tech market. Jesse received his M.B.A. from Hult International Business School with a focus on entrepreneurship and international finance and his B.A. in psychology from Boston University.

Chief of Staff

Krithika Subramanian

Krithika Subramanian is part of the visionary team of Ideas lab . With an engineering degree in  Electrical & Electronics from the University of Madras, she began her career in computer programming with Polaris Software Labs and later into TATA Consultancy Services and has over 15 years of experience in software development, leading and managing service deliveries to clients, production support and managing client relationships with a renown European Investment bank. A Lean Six Sigma Green Belt certified and a CSM from Scrum Alliance, her prime interest areas include consulting, people and project management besides being into fitness and spirituality.

Lead Product Designer

Jeronimo De Leon

Jeronimo De Leon has been in tech since the early 2000s with experience in UX, design, development,and product management. He has experience with working for large corporations such as Time Inc and News Corp, startups, and digital creative agencies and has worked on digital projects that have won international awards. Since 2014 he worked on digital marketing projects for IBM focusing on their IBM Watson, Data Science, Cloud and Developer products. He is passionate about AI and founded Welcome.AI, an AI company market directory.

Engineer

Pooja Nagaraj

Pooja has over 7 years of IT experience, largely in the Supply Chain Domain. Previously Pooja had worked as a Technical Consultant at a Leading Supply chain product company providing best in class solutions in Allocation and Enterprise Planning tools. Additional experiences include application design and development in Telecom domain and technical solution Implementation for a renowned Governance, Risk and Compliance product. Pooja studied Electronics and Communication Engineering from Visvesvaraya Technological University in India and is additionally well versed with Oracle SQL/PLSQL, Unix Shell Scripting and  Windows Batch Scripting.

Engineer

Vinoj John Hosan

Vinoj John Hosan works on designing deep learning networks in computer vision from data collection, augmentation, network design, loss function definition, output generation, training, validation, testing to real time implementation. Vinoj typically leverages tensorflow, keras, and torch though his main expertise is in C++, OpenCV, Matlab, Octave as well as android vis-à-vis video processing, live streaming, audio processing, Android Java and Google API. He has additional experience working in Linux and Java JNI.

Engineer

Likhith Sai Bayireddi

Likhith Bayireddi is a solutions developer with five years of experience in designing and developing a wide range of software applications. Likhith has studied electronics and communication engineering at KLU, India and, in addition to his time with Ideas Lab, works in a leading technology outsourcing company as an IT Analyst. Likhith has providing software development for investment banks, such as creating and building the architecture for developing solutions. At Ideas Lab, Likhith brings his passion for AI/ML and he is involved in the development of various applications within Ideas Lab.