Artificial intelligence motion tracking

Intelligence in Motion

Unlocking the Future of Sports, Fitness, and Health

IdeasLab creates innovative and intuitive AI solutions that empower people to optimize their performance and improve their health.

At IdeasLab, we're redefining the future of sports, fitness, and health through advanced computer vision and motion tracking. Our proprietary AI models turn raw movement into clear, actionable insight, helping athletes, coaches, fitness enthusiasts, and healthcare providers train smarter and perform better. From real-time performance analysis to long-term progress tracking, our technology makes elite-level insight accessible to everyone.

XView, our flagship golf platform, is where this vision comes to life today.

State-of-the-Art AI Solutions that Transform Industries

IdeasLab’s proprietary AI models and technology can be customized and applied to a multitude of use cases

IdeasLab is building AI models designed to scale across industries from sports and fitness to healthcare and beyond. As our technology matures, we're working toward customizable enterprise solutions that help organizations unlock new levels of performance and efficiency.

Improve Your Golf Game with XView AI

Our flagship platform, XView, is a markerless 2D and 3D swing analysis system built for every level of the game

Optimize your performance with a Computer Vision Proprietary AI Model built specifically for golf.

XView tracks body biomechanics, club, and ball flight together in one system, giving athletes and coaches the insight to make smarter training decisions. For true 3D analysis, XView uses a synchronized two-camera setup, capturing what a single angle alone cannot see.

Real-time AI skeleton overlaid directly on your swing footage

Full-body, grip, club head, and club shaft tracked together in one system

True 3D captured with two synchronized cameras, Face-On and Down-the-Line

Built to support coaches, not replace them

Join the Community of XView AI Users

Professional golfers, coaches, and players have seen immediate and impactful changes to their golf game with XView AI.

"XView AI is unlike anything I’ve ever used. When a renowned long drive coach introduced me to it and its fast, portable, insanely accurate recommendations, I knew I had to work with the team behind it.

XView AI helps me optimize my swing on the go, from my indoor golf studio, to the driving range and course. Whether I’m preparing for a competition or fine tuning in practice, I can see exactly what I need to adjust."

— Martin Borgmeier
2022 World Long Drive Champion

"The XView app has helped analyze data better than anything I’ve ever used. The visuals make it easy for golfers to see how they move and measure it."

— Tony Morales
Director of Golf Instruction
Tony Morales Golf Academy

"XView is by far the best golf app I have ever used. This app does everything I need and more! I will never use another app again!"

— C. Lau
Head Golf Professional

"XView 3D motion capture…easily accessible on the range in the palm of your hand…fast, clean and accurate with incredible visual feedback to help convey player progression."

— S. Cox
Golf Digest’s Best in W. Virginia
Instructor at Greenbrier Resort
Owner of Elite Golf Instruction

The Future of Golf Starts With You

Help shape the next generation of AI-powered golf analysis and experience XView before the rest of the golfing world.